I recently customer bought a gym membership.
From a sales perspective,
everything went wrong.
Despite saying I’d only need 3 months of use
I was pitched an 18-month contract.
Despite me being a member four years ago, they still tried to charge me again for joining fee & again for a new key.
The toughest moment of the conversation was when I mentioned the competition,
ABC Gym down the road is willing to offer me a lower rate and their facilities are about 2x more in terms of space and infrastructure – why do you think I should rejoin here?
Silence followed then, “Just do what you want,” said the sales representative.
Luckily, the owner of the gym walked in – recognized me, thanked me for coming back and put me on a plan to good to refuse.
When we have a bad sales experience, we often feel anger and resentment towards the person we are dealing with.
Instead, we should empathize with the fact that often salespeople are not as lucky as other professions with continual training & improvement.
Sometimes the Sales process is responsible Behind poor sales performance.
Read Also: Talk about sales failure does not closure.
