Customer Relationship Management (CRM) is the most bona fide investment that you can do for your business. It will not only benefit and aid your sales team; the CRM tools have a direct contribution in improving business ROI and reputation. Most businesses strive for better customer relationships because, from cold leads to closed wins, every business relies on customers.
The popularity of the CRM industry is slated to grow to $262.74 billion at a rate of 12.6% from 2024 to 2032. The most appealing traits of good CRM software are automation, standardization, accuracy, global reach, and robustness. For a sales team, the CRM tool gives consistent touchpoints across all channels.
Customer Relationship Management software
The CRM tool enables the businesses to streamline their communications with the new and old customers. It can analyses the customer data in real time and put all insights in the form of a centralized data that can be accessed by the sales and marketing teams alike. This data includes, purchase history, interaction details, demographics, preferences, enquiries, etc. With the use of this data, the sales team can modify their strategies and drive in loyalty and growth.
Whether you are a small business or an established one, there is no ignoring the fact that old customers are 67% more likely to make purchases again if they get good customer service. Sales teams can use CRMs to optimize customer interactions across the organization. It replaces the tedious spreadsheets, databases, and the manual labour of analyzing the vast amounts of data. However, finding the right CRM tool can be challenging; you don’t want to waste time and money signing up for a software that your team will struggle to understand.
This is where our comprehensive list will help you with the top 7 CRM tools your sales team can benefit from in the super digital area of 2024.
- Zoho
Affordable and versatile, this Indian CRM software is considered to be one of the simplest and most popular customer relationship management software for the cloud.
Advantages
- Available in multiple languages
- Compliances with the international regulations
- Is highly customizable
- Has a free plan for up to three users
- Offers lead scoring in all pricing plans
- Can be easily integrated with other Zoho products seamlessly
- Has Zia, an AI integrated assistance for 24×7 support
- Multichannel communications over email, phone, and social media
- Has an advanced lead scoring function and metric tracking options
Zoho has a modular approach, so you can add functionalities to the CRM tool as and when needed. The Zoho CRM is a preferred option for startups and small businesses and has a number of tutorials at a resource centre to help the users get a grip of the software.
- Freshsales
This is one of the most user friendly CRM tools that you will come across that provides all the basic tools you need to nurture customer relationships and improve conversion rates.
Advantages
- Cloud based AI powered automatic lead scoring and customer insights
- Easy to understand and does not need specific training
- Email tracking, scheduling, and automation
- Has a large database of premade email campaigns and webform templates
- Has integrated phone systems with call recordings and auto-dialler facilities
- The sales reports can be customized
Freshsales is a simple tool for lead scoring, sales automation, and communications. It can predict sales outcomes and guide the sales reps to the next steps by identifying the best leads to focus on. It is the most loved CRM software by the sales teams of small businesses. However, it is not very rich in customer service.
- HubSpot
This all-in-one solution is known for its user friendliness and feature rich platform. It is also known as the beginner’s CRM with a host of robust features.
Advantages
- Gives contact and lead management
- Bundles in email tracking and precise automation
- Offers sales pipeline management and deal forecasting
- Can be integrated easily with other tools such as marketing and operational.
- It is easy to set up and navigate and offers a number of resources that even the non-tech-savvy can understand
- You only pay for the premium features you want
- You can customize it to dynamic ticket routing rules
- Videos can be embedded with CTAs
- Track the performance of your sales team across multiple channels
- Easy to scale up as needed
HubSpot remains the most popular software for businesses that have just started to adapt to technology like the CRM software, Sales automation, and other automation tools. HubSpot will work alongside your sales strategies and focus on converting and nurturing the leads into loyal customers.
- Pipedrive
One of the best CRM tool for lead management
Advantages
- Has advanced AI sales assistance
- Has over 30 preset workflow automations and unlimited pipelines
- Offers modern and robust security settings
- Has an automatic assignment feature and segmented lead management
- Can be integrated with Slack, Trello, and Teams
Though Pipedrive is not a very handy tool for marketing and does not offer a customer service tool but, it does offer the most important feature of choosing how to handle the deals and automatically assigning the leads to team members based on preset criteria. For businesses looking for a seamless sales team, this CRM tool is a perfect choice.
- Monday.com
It started as a project management tool, Monday.com is today the best customizable CRM software with multiple functionalities.
- You can customize it to make it easier for sales teams to manage leads, sales pipelines, and monitor customer interactions.
- Offers multiple task management and collaboration tools
- Endless customization features with visual sales pipeline and workflow automation
- Dashboards and sales reporting can be customized as per requirement
- Has over 150 integrations, including Slack, Zoom, and Shopify
Monday.com CRM software is designed to boost customer engagement and streamline the sales process with multiple widgets to track the key metrics. This is suitable for both small and big businesses that work on a unique operating structure and don’t want to have a dent in their budget.
- Salesforce
Best tool for automation and analytics, Salesforce is a tried and tested player for the CRM industry.
Advantages
- Is feature rich in terms of sales automation, lead management, and opportunity tracking
- Offers huge numbers of integrations
- Uses AI driven insights with Salesforce Einstein
- Excels in customer service
- Can be integrated with popular tools such as Slack, Mailchimp, and Google Workspace, and other numerous integrations
- Customizable dashboards and reports
- Has excellent customer service features
- Is easily scalable
Salesforce is suitable for businesses and industries of all sizes. It has almost 20% share in the market because of its in-depth analytics tools which performs much better than other CRM platforms.
- Zendesk
Last but not the least, Zendesk is best known for its customer service options.
Advantages
- Has excellent built in VoIP functions and integrations
- Has AI powered customer chatbots
- Gives the option of opening multiple channels to communicate with the customers
- Integrates third party analytics tools
- Customers can raise tickets through multiple channels such as WhatsApp, X, website, etc.
Zendesk is preferred for businesses that want to focus more on customer service than sales ones.
Choose a CRM software tool for your sales team based on the functions that your sales team can benefit from. Taking feedback from the team and testing the CRM software will help you gain more insights.
Read Also: Why Follow-Up Is the Key to Increasing Sales Conversions
