The basic human behaviour is the foundation of all best marketing strategies. For all successful businesses, the marketing strategy is a simple guide on company positions, brand image, products or services, and how will it reach new customers and convert them to reach company goals.
You can also consider it as a roadmap to engaging with the customers in a language that they understand. A good marketing strategy is clear, concise, long-term, and specific to the company’s values and goals. The ROI of the business can measure a successful marketing strategy. Without a defined but adaptable marketing strategy in place, it will be difficult to understand the minds of potential customers, how much to spend on advertisements, determine how you hold against the competition, and other key decisions.
Marketing strategies are an important assets to any company as they directly impact the ROI and the brand image. They are a mix of both inbound and outbound strategies. Developing a successful marketing strategy is a critical task, and there are no one size-fits-all guidelines. Businesses need to adapt to different marketing strategies to reach the right audience and make the products go viral.
Best 15 Marketing Strategies
Some of these marketing strategies have been around for ages and have helped businesses earn millions, and some of them are new (digital age). So, let’s dive into the best marketing strategies that will boost your business ROI:
- Set a goal and a budget: Of all the marketing campaign options, this has to be the first one to choose. Without a budget and a defined goal, it is difficult to determine whether or not the marketing campaign was successful. Setting goals and sticking to the budget helps the sales team stay in the realms of reality and make success objective and measurable.
- Content marketing: Great content is the key to connecting with a large group of audience effectively. Create relevant content and distribute it to valuable target audience. The current and prospective customers want to know your brand, and well-designed content builds brand authority, brings in more organic traffic, and generates leads as an ROI impact. Take time to understand your audience and ensure that the content answers their curiosities. Shareable content is a marketing strategy you should not skip on.
- Search Engine Optimization (SEO): Everybody who is anybody knows today that SEO is an important part of all businesses. Optimize your website and content to rank higher in the search engine results. Since most modern consumers skip ads, it is important to use correctly placed keywords to generate high quality leads. Low competition and long-tailed keywords are a way to start. In return, you will see an increase in organic traffic and more conversions without having to pay for paid ads.
- Ramp up social media marketing: Marketing strategies using platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, X etc. work well to promote the brand and engage the audience in real time. Ensure that you create an attractive pitch and track the right KPIs. Build your own community by posting engaging content. ROI will be an enhanced brand awareness, which will translate into improved sale results and increased customer loyalty.
- Build rapport through Email Marketing: Email is a very powerful tool for marketing and revenue generation, and this marketing strategy you don’t want to ignore. Make sure that signing up is easy on the website, and try and offer an incentive for signing up. Segment your prospects and send targeting emails to your subscribers. This is a great way to nurture leads, promote products, and services and build and foster customer relationships. This marketing strategy gives high ROI because of low costs and the freedom to segment and personalize messages.
- Invest on influencer marketing: Marketing strategies involving influencer marketing not only increase the credibility of the brands but also help leverage the influencer audience into conversion. Partner with influencers in your niche. For selecting an influencer for your brand, focus on social media channels that have the most presence of your target market. Work with the influencer to plan the publishing schedules and consistently measure the outcomes.
- Referral marketing: Used correctly, this can be one of the most powerful of marketing strategies. Encourage your existing customers to refer new customers by offering incentives or discounts. This is a simple and cost-effective way for word-of-mouth publicity and acquire new customers.
- Get in with video marketing: Video messages have been known to generate more revenue than simple plain texts. Video marketing strategy is an excellent way to help consumers solve their problems. Depending on your niche, share engaging video contents that demonstrate your products, elaborate on brand story, or educate your audience. The ROI impact is boost in conversion and brand trust.
- Remarket and re-examine: If you have a budget constraint, then remarketing is a great way to go. It is sometimes difficult to always produce fresh and creative content each day. Repurpose the content and target ads and content to users that have interacted with your brand previously. You can also revamp your landing pages, turn old blogs into videos to boost more traffic. This will increase the likelihood of conversion.
- Customer Relationship Management (CRM): These keep the essential data such as contact information, buying habits, likes, revenue, etc. Use this data in making your marketing strategy to understand customer lifecycle. The ROI impact is enhancing customer retention by providing personalized experiences.
- Use AI marketing: AI is more popular than ever if you know how to use it effectively. AI offers several advantages to help grow the business. It is fast and gives tangible results. You can use accelerated decision making it easier to do effective and enhanced personalisation and customer service. You can also use AI marketing strategy to forecast demand and customer lifecycle.
- A/B testing: This important tool lets you experiment with different versions of marketing assets that you have been using (such as emails, ads, landing pages,). It is an insight to what your audience prefers. This will help improve the ROI indirectly, as you can identify the most successful marketing strategies and improve the marketing effectiveness of your business.
- User generated content: When a customer posts images, videos, or blogs enjoying your product or services, then you should repost this content (after taking their permission, of course). Prospects will see how amazing your products are. This is a cheap marketing strategy which increases brand desire.
- Google My Business: Optimize your local presence and online presence by listing in Google My Business. The ROI impact drives in traffic from local searches and increases foot traffic at the physical locations, resulting in conversion and word of mouth publicity.
- Become a thought leader: Be the influencer for your team, or you can create influencers from your own employees. Though leadership, this type of social selling is fast becoming more popular with most companies. These strategies have minimal upfront costs and give tangible results.
Implementing these marketing strategies, tailored to your specific business needs and goals, will enhance your ROI, and drive long term growth.
Read Also: 21 Best Sales Strategies: You Should follow in 2024
