Planning and implementing the sales strategies becomes a lot simpler, easier, and with higher returns if you know what people are looking for. A larger part of every sales strategy planning is to convert the online audience to buying customers. People Also Search For Sales Strategies or the PASF or PAS, is the powerful tool provided by Google to empower the sales strategies that give invaluable insights to related queries that potential customers are actively searching for in real time.
This advantage allows the sales team to identify the pain points, interests, doubts, and potential objections of prospects so that they can tailor their sales approach to address the needs, answer the questions precisely, and mitigate the concerns, leading to much higher conversion rates.
What is People Also Search For?
When you type a query in the Google search box, in the results you will see some headers, such as People also search for and then some common and pertinent questions listed under it related to your search input.
These are based on what the other users have searched for and reflect common questions, concerns, or interests surrounding the particular topic you asked about.
For example, when you type in “best email marketing tools,” the PASF might also return queries such as:
- How to measure email marketing ROIs?
- Affordable email marketing tools for small businesses
- What is best for email marketing?
- Which is the best email marketing platform? And so on..
These results are based on the current and past searches which Google uses to personalize the answers and make things easier for you. This will give the sales team a deep insight into potential customer’s priorities and decision-making processes.
The aim of this feature is to improve user experience in the search engine result pages and for businesses to get an understanding of user search behavior for improved SEO marketing.
Google is the biggest search engine today. There are approximately 99,000 search queries processed by Google every second, 8.5 billion searches daily, and roughly 2 trillion global searches annually. Google holds the market share of more than 91%. An average person conducts, 3-4 searches daily, which itself is a testimony to the trust and reach of google. The People Also Search For feature was rolled out in 2018 with an aim to make the search experience quicker, more accurate, and more relevant. It is quite important for the sales team to realize this feature’s important in SEO.
Unlocking the Power of ‘People Also Search’ for Sales Strategies
Unlocking the power of PASF can help you drive more traffic to your website and ultimately boost the sales. In today’s competitive landscape, the ability to understand what your customer will want is paramount. The “People Also Search For” (PASF) is the most powerful tool to gain these insights.
People Also Search for Sales Strategies include analysing the questions and topics that your audience is searching for. This enables the sales professionals to uncover untapped opportunities, tailor and personalize the strategies, and close deals faster, while at the same time building long-term relationships.
How does People Also Search For work?
- When people also search for a term or phrase, the search engine displays result relevant to the queries and under it a section called “People Also Search For.”
- This is based on the queries related to original search terms based on the collective behavior of the users.
- PASF is dynamic and contextual and can change based on trending topics and recent events. Or the user search patterns.
- The aim is to make things easier and simpler for users without them having to formulate additional search queries.
Below, we will explore how “”People Also Search For” feature can revolutionize your sales strategies with actionable tips.
Why ‘People Also Search For’ Matters for Sales
- Unveils customer intent
PAS tells what the customer is truly interested in. By studying the related searches, the sales team can uncover motivation, pain points, and factors that influence decisions.
- Enables targeted messaging
The essence of a good sales strategy is delivering the right message at the right time. By observing PAS, the sales team can craft compelling pitches and communicate in a way that addresses specific questions and concerns. This puts your pages at the top and the approach becomes relevant and impactful.
- Addresses lead nurturing
By harnessing the power of PAS correctly, you can formulate the sales strategy to tailor the follow-ups and content to nudge them towards a positive purchase decision.
- Provides a competitive edge
With PAS, it is easy to uncover the competitor points, comparisons, and trending topics so that it is easy to position your product or service more strategically.
Here are some of the ways you can use people also search for feature from search engines
- Develop better keyword insights and add relevant keyword-based content that you hadn’t previously considered.
- Optimize content development with topics that will generate the interest of your target audience.
- Understand user intent by studying informational, transactional, or navigational behavior to meet user needs and expectations.
- Add long-tail keywords, as they are less competitive and easier to get higher ranks. This feature is invaluable for new or small websites.
- To increase your website’s visibility and hence drive more traffic to the site and increase brand visibility and customers.
- Use people also search for to find relevant content ideas that will resonate with your customers. Find the new ideas by looking at the PASF under top websites.
- A clever use of PASF is to use them as FAQs for your websites. This will drive more traffic to your side and encourage more visitor engagement.
- Gain deeper insights into customer pain points by making a list of recurring PAS topics and then mapping them into your product’s features or benefits. This helps in presenting the value propositions better.
- Tailor your sales pitches by aligning them to the specific questions or needs of the prospective buyer. Everybody knows that generic sales pitches are no longer cutting it. Take a deep look at the metrics and work the pitch in your People Also Search for Sales Strategies.
- Create content that educates and converts through the means of blog posts, videos, or case studies. PAS bridges the gaps between sales and marketing channels, which is crucial for any business. Answer the most common questions that your prospects can have and automate the follow-ups to nurture the leads better.
- Use the PAS queries to understand where the customer hesitates and then tailor the approach to proactively answer such concerns. This is a simple and great way to reassure the prospect and build trust.
The long-term benefits of using PAS in sales go beyond the immediate sale outcomes. Over time, incorporating “People Also Search For” insights into your sales strategy will strengthen your understanding of the target audience, improve customer satisfaction as you address their unique needs, and give you the ability to stay ahead of trends and competitors. In this ever-evolving sales landscape, even the small data-driven shifts like using the ‘people also search for’ tool can make all the difference in achieving your goals.
Read Also: People Also Search For: Tips and Tricks for Selling Any Product Successfully
