The aim of marketing is to present the product or service in such a way that it fits the needs of customers so well that it sells itself. The basics have not changed over the years, but the ways to market and sell a product or service have changed. With the transition into the digital world and the ease of access to internet, the sales and marketing area has become dynamic.
On one hand, it has become easier to reach audiences worldwide; one has to be on their toes to beat the competition and noise. It can be daunting, but motivation is at hand with the one-line quotes for sales and marketing by the experts.
Noted salesman and motivational speaker Zig Ziglar has said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” The task of keeping our spirits high becomes easier with the inspirational quotes for sales and marketing at hand. Sometimes, it is just these words that will strike the right chord inside you and give you the strength to refocus and regroup.
Whether you are worried about a sale close, or looking to inspire your team to improve their performances, or wanting to let go of fear of rejection, the positive quotes help. Even the experts have their down days and have faced rejections, but they are always motivated to move forward. Here we share some of our favourite pearls of wisdom to convert all the Nos to Yeses:
If you are not taking care of your customer, your competitor will.” – Bob Hooey
This famous quote focusses on the importance of customer service and satisfaction. It is a reminder that there is no alternative t excellent customer service in this competitive market. Not focussing on customer care will lead to a loss of the edge. For business growth and success, customer focus should be the top priority.
“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash.
The human need for validation is undeniable. The desire to feel important is a part of natural human nature. Making the customer feel important will earn loyalty, retention, and more sales. Empathy, respect, and recognition for the customer are the keys to success.
- “90 percent of selling is conviction, and 10 percent is persuasion.” – Shiv Khera
A salesperson’s success is determined by his or her strong belief in the product or service at hand. Genuine conviction builds strong persuasive techniques, which in turn help in closing the sales and build more credibility.
- “Sales are contingent upon the attitude of the salesman, not the attitude of the prospect” – William Clement Stone
Each prospect needs to be worked on. The attitude of the salesman, i.e., how much he understands the needs and goals of the customer and works towards aligning them with the product. Keep working towards it until the deal is closed.
- “Your attitude, not your aptitude, will determine your altitude.” Zig Ziglar
A positive attitude will win you many battles. Remain positive, and surround yourself with positivity. Every failure is a learning opportunity. Sales and marketing are processes of continuous learning, and resilience.
- “Either run the day or the day runs you” – Jim Rohn
Make use of every opportunity that comes your way and take charge. Backseats are not an option for people in sales and marketing. Proactive approach, discipline, adaptability, and consistency are always fail proof. Set your goals and start working towards them in steps to have greater success in your endeavours.
- “You have to tell a story before you can sell a story.” – Beth Comstock
In order to engage with a customer, storytelling is an important tool. A compelling story helps build a strong emotional connection, making it easier for the customer to remember the product and relate to it better. Makes it easier to close a deal.
- “You don’t compete on price. You compete on relationships” – Patricia Fripp
In all realms of sales and marketing, focus on building strong and trusting relationships rather than just offering the lowest price or discount. Good relationships with the prospects and customers will help differentiate your brands, create long term customer loyalty. Price becomes a less deciding factor.
- “The key to realizing a dream is to focus not on success but on significance” – Oprah Winfrey
Every small win or victory is the stepping stone to great success. Focus on the significance and not the quantity of the win.
- “Setting goals is the first step in turning the invisible into the visible” Tony Robbins
No matter how big the goal might seem, set steps to reach it. Define clear and specific goals to transform ideas and aspirations, into actionable plans and get tangible results. Goals add direction and focus, and make success measurable.
- “Chase the vision, not the money; the money will end up following you.” – Tony Hsieh
Don’t worry too much about the money, focus on a strong and inspiring vision. Financial success will follow, as a result of passion and dedication.
- “Honest and transparent content is the best sales tool in the world. Period.” – Marcus Sheridan
Don’t be in haste to close the deal and make false promises. Be honest with the content and inform the customer in detail about the product. Build trust with your audience. Not being upfront, will only lead to loss of sale and loss of credibility.
- “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” – Bruce Lee
Gain as much knowledge about the product as possible. Repeat and refine your pitch as much as you can to make it more powerful and effective. Having superficial knowledge, might make you stumble in the job. Consistent practice and deep expertise in a particular area lead to greater proficiency and success.
