How do you sell a product?

PEOPLE BUY EMOTIONS NOT THINGS People buy because of emotion, not because of logic. 

How to sell a product

Understand the emotions that sell.

You’ll see advertising that goes for the emotions. Logic in sales is a gun without a trigger.   You can spin it all you care to, but you can’t fire it. Emotion has a trigger. You can hit a target with it. Every time you generate a positive emotion, you’re pulling the trigger on another accurate shot at closing the sale.  

What is the emotional process that leads to a purchase? It begins with a new development in the buyer’s self-image.   That is, the buyers see themselves in a new way enjoying the benefits of your product or service.  If the projected purchase is small in relation to the buyer’s income, the self-image change need only be small. But if the purchase is a large one, the change in self-image that makes the purchase possible will be large.   

Such changes can occur very quickly. They can take place within a few minutes, or even in a matter of seconds.  

Champion salespeople are adept at spotting these changes in self-image as they occur.  Do that, and they won’t just like your product; they’ll want it, need it, and realize they can’t get along without it — then they’ll buy it. 

Happy Selling!