Advertising doesn’t work
Email marketing doesn’t work
Direct mail doesn’t work
Posting on social doesn’t work
Content gating doesn’t work
Brand building doesn’t work
Public Dreams, Dreams are Private Myths
People make blanket statements like this all the time.
The issue is never the tactics. The tactics can and do work. You just have to know what you’re doing to make them work.
- Strategy – you need to do a lot of legwork before even thinking about testing something (goal setting, understanding your audience, setting a realistic budget, expectations, etc.)
- Execution – your message needs to be exactly right otherwise you’re just throwing away money on something that probably won’t produce results
- Patience – you can’t rush things, most strategies work (if you give them time to work)
There are a lot of lazy marketers out there. Don’t completely write something off just because someone says it doesn’t work.
If you have the right strategy, the right execution and a little patience you can do amazing things for your business.
Read Also: Ideal Customer = Right Message at Right Time Via Channel