Most Marketing is Ineffective because Businesses make a lot of Assumptions.
They assume they have a captive audience.
They assume their audience actually has the problem they can solve.
They assume the problem is much bigger than it really is
They assume their audience is actively seeking a solution.
They assume their audience already knows everything about what they do and how they do it.
They assume their content is way more valuable or interesting than it actually is.
They assume their message is clear.
These are all VERY common assumptions that result in a TON of wasted time and money on ineffective marketing.
Don’t make these mistakes if you want to get your money’s worth from your marketing.
And if you’re not sure if you are making these mistakes (which is also very common) hire someone to help you figure it out. The cost to hire someone is nothing compared to the cost of throwing away a bunch of time and money on marketing that isn’t doing anything for your business.
Read Also: A problem clearly stated is a problem half solved