Seriously. Think about it for a second. Imagine a customer or prospect that is perfect in every single way.
Be specific. What makes them perfect? What do they look like? Sound like? What do they do for work? For fun? What are they doing at this very second? How can you help them?
Be selfish. How can this perfect customer help you grow your business? What do you want them to do?
Now stop imagining. Your ideal customer exists. You can reach them, and you can connect with them.
You just need the right message.
If you’re in charge of marketing, make sure you’re writing for your ideal customer. Because that one person is your target audience. Not a group of people… one person.
Always remember, the best marketing is created to connect with one person not the masses. Truly effective reach only happens after you do that.
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