The secret to great marketing?
Empathy + Clarity
Okay maybe that’s not a secret… there are tons of “experts” talking about this stuff every single day on LinkedIn.
Why is that? Because it’s easy to tell you WHAT you need to do. It’s a lot harder to tell you HOW to do it.
There’s a reason for that. It’s difficult stepping into someone else’s shoes and crafting a simple message that will get their attention.
For starters, it takes a lot of practice to get really good at understanding people…
How they think
How they make decisions
How to talk about the things they care about
How to prioritize everything you want to say as a business
How to communicate that message extremely clearly
How to get people to take action without selling to them
It’s also taking a ton of discipline to pick one simple message and run with it. If you don’t have millions of dollars to spend on marketing, you need to be crystal clear with your messaging. If you’re not, people won’t pay attention, and they definitely won’t remember you.
If you’re frustrated with all the experts focusing on the WHAT instead of the HOW send me a message and let’s chat. You won’t get a sales pitch… just an offer to chat about marketing for your business and how to make it better.
Read Also: Your prospects are genuinely busy!