A few things about your Prospects are Genuinely Busy
They are Busy.
They are Stressed.
They are Anxious.
They don’t always Care About the Features and Benefits of your Offering.
They don’t always Care About your Core Value Prop.
They don’t always Care About your Differentiators.
The moment you embrace all of the above is the moment you get better at developing messaging that will get their attention and get them to act.
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